| Broan-NuTone's TRADEMARK USAGE
POLICY
Applicability of Broan-NuTone's Trademark Usage
Policy
Broan-NuTone's trademark usage policy ("Policy") applies
to any distributor, retailer, or other re-seller (collectively
referred to as "Reseller(s)") authorized by Broan-NuTone
to sell or distribute "Broan" and/or "NuTone" brand products.
Explanation of Broan-NuTone Trademark Usage Policy
Proper use of trademarks is important. Trademarks are
proper terms that identify the products and services of a
business and distinguish them from products and services
of other businesses or economic endeavors. The Policy
is comprised of a number of specific rules. Most of
those rules reflect the overarching requirement that a Reseller's
use of Broan-NuTone's trademarks must be non-confusing and
non-disparaging. By non-confusing, Broan-NuTone means
that customers should always know with whom they are dealing
when they buy or consider buying products or services. By
non-disparaging, Broan-NuTone means that, outside the bounds
of fair use, a Reseller cannot use our trademarks as vehicles
for defaming Broan-NuTone or sullying its reputation.
Trademarks/Reservation of Rights
Broan-NuTone is the owner of all rights, title and interest
in Broan, Broan-NuTone and NuTone trademarks listed in
the Broan-NuTone Trademark List and corresponding logos,
images, artwork and marketing materials (the "Broan-NuTone
Mark(s)"). The
Broan-NuTone Trademark List is available at the attached
link, and copies are available upon request. Broan-NuTone
may modify the Broan-NuTone Marks at any time in its sole
discretion. All goodwill resulting from use of the
Marks shall inure solely to Broan-NuTone's benefit.
The attached Trademark List reflects registration status
in the United States. Please note that it is illegal
to use the ® symbol unless the mark is registered in
the appropriate national Patent and Trademark Office. Please
refer to the Broan-NuTone Trademark List periodically to
ensure your compliance with the Policy.
Broan-NuTone may modify the Policy from time to time in its
sole discretion, and will provide notice to Reseller of any
modifications to the Policy. Broan-NuTone will enforce
the Policy in its sole discretion. There are no third-party
beneficiary rights to this Policy. Any failure by Broan-NuTone
to require compliance with any provision of the Policy will
not operate as a waiver to request strict compliance in the
future.
Restrictions
Unauthorized use of Broan-NuTone Marks is strictly prohibited. No
Reseller may reproduce or use (or authorize the reproduction
or use of) the Broan-NuTone Marks in any manner other than
as expressly authorized by Broan-NuTone.
Reseller will not acquire any interest in any Broan-NuTone
Mark and will use such Marks only as instructed by Broan-NuTone. Reseller
is granted the right to use the Marks authorized by Broan-NuTone
solely for advertising, promoting, packaging and selling
Broan-NuTone products in accordance with the terms of this
Policy. Reseller shall not register or allow any other
party to register any of Broan-NuTone's Marks or any mark
or name closely resembling or confusingly similar to them
in any jurisdiction. Reseller shall not challenge or
assist others in challenging Broan-NuTone Marks or the registration
thereof. Websites that are not produced by Broan-NuTone
should not imply, either directly or by omission, that they
are owned or controlled by Broan-NuTone.
Broan-NuTone may request and Resellers will provide samples
of any marketing, advertising, or other material that includes
the Broan-NuTone Marks from time to time.
Always Use Broan-NuTone Marks As Proper Adjectives
A trademark is an adjective and should not be used as a verb
or noun or in the possessive or plural forms. Every
Broan-NuTone Mark should be followed by a generic term. As
a minimum requirement, use the generic term after the Broan-NuTone
Mark at least once in each written communication and, when
appropriate, in broadcast matter the first time the Broan-NuTone
Mark appears.
Example: Broan-NuTone® intercoms
Do Not Alter Broan-NuTone Marks
When using a Broan-NuTone Mark, never vary the spelling,
add or delete hyphens, make one word two, or use a possessive
or plural form of the Mark. Do not abbreviate a Broan-NuTone
Mark to create an acronym.
Use the Correct Symbol
When using a Broan-NuTone Mark in text form, always use the
correct ® or ™ symbol, as indicated on the Trademark
List, on the most prominent occurrence of the Mark. If
no Mark is prominent, use the correct ® or ™ symbol
on the first occurrence of the Mark. Once a Broan-NuTone
Mark is correctly attributed on a document or web page, it
is not always necessary to mark subsequent appearances of
the Broan-NuTone Mark.
Use Footnotes for Correct Attribution
Attribute Broan-NuTone Marks in a footnote as follows.
Example:
__________ is a trademark of Broan-NuTone, LLC, its subsidiaries
and affiliates. All other brands may be trademarks
of their respective owners.
Note: The blank space should be a list of all Broan-NuTone
Marks that appear in that particular piece.
Logo Sizing
When using the Broan-NuTone Marks on a website that is not
owned or operated by Broan-NuTone, the size and prominence
of the Broan-NuTone Marks should not confuse consumers or
mislead consumers into believing that the website is owned
or operated by Broan-NuTone.
Infringement by Third Parties
Reseller shall promptly notify Broan-NuTone if it learns
of any third-party infringement or threatened infringement
of Broan-NuTone Marks. Broan-NuTone shall control any
enforcement against such infringement or threatened infringement
in its sole discretion.
Third Party Trademarks
Some authorized Broan-NuTone Resellers also sell products
manufactured by third parties that are not affiliated with
Broan-NuTone. When doing so, Reseller must not use
the Broan-NuTone Marks to market, promote or attract sales
to other third party products. On websites that sell
products manufactured by both Broan-NuTone and third parties,
Reseller must clearly identify the manufacturer of any such
product.
Non-Compliance with Policy
If a Reseller does not fully comply with the Policy, Broan-NuTone
may elect to: (a) terminate the Reseller's access
to Broan-NuTone's Marks, (b) suspend or end the Reseller's
participation in Broan-NuTone Reseller programs, (c) refuse
to ship Broan-NuTone products to the Reseller, (d) refuse
to do business with the Reseller, and/or (e) terminate
or non-renew Reseller as an authorized Broan-NuTone Reseller.
Questions or Comments
If Reseller has any questions or comments about the Policy,
please contact Steve Swenerton, at 1-800-548-0790. |